Importing cosmetics and baby care products

Importing cosmetics and baby care products

Importing cosmetics or personal care is a two-step process for regulation.

1.       Foreign Manufacture registration – this step is required before any product can be imported.

2.       Product Approval – this step permits the product to be imported into Japan.


If you are a foreign company without Japanese subsidiary, you are required to have an importer of record (IOR). The IOR can complete steps 1 and 2 on behalf of the foreign manufacturer.

Be sure to choose an IOR that does not place restrictions on your Japan sales channels. COVUE is perfect to pick as your IOR. We do not restrict sales channels. Distributors may also act as your IOR however, problems can occur if the distributor does not act as intended.

  • Register with COVUE IOR
  • Submit Product SKU & Product Ingredient List
  • Check Product Ingredient List
  • Sample Product Check
  • Regulation Analysis Experiment
  • Application of Foreign Factory & Shipper
  • Prepare Product Application
  • Submit Product Application
  • (if necessary) Submit Supplement Applications (Solvents, salts, etc…)
  • Document Work for Product Standards (Japanese)
  • Prepare Japanese Label (regulated/certified)
  • Prepare Shipping Documents
  • Customs Clearance
  • Receipt of Products in Licensed Warehouse
  • Inspect 1 pc of each product SKU (Lab Testing)
  • Product Document Control for MHLW
  • Confirm Labeling & Packaging
  • Delivery to Destination

Importing baby products and toys for children under the age of six is regulated by Japan MHLW. Only the Japan IOR may import these products. 

Steps for importing Baby products and Toys for Children Under 6 year of Age:

  1. Register COVUE as your IOR
  2. Submit product material and manufacture information to MHLW for pre-application approval
  3. Submit products to local MHLW lab for product testing.
  4. Create a certified product label for each product
  5. Start Japan Food Apparatus Import Application
  6. Receive approval for import
  7. Receive approval for import

 It is important to check product eligibility. Not sure what category your product is? Check here

Ready to register IOR? Contact us!

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